Business Development Gap Analysis
Identifying the Current State
The purpose of identifying the current state in a business development gap analysis (inspired by the BABOK framework) is to accurately understand how your growth initiatives, sales processes, and market positioning are functioning today and to clearly define what success looks like for your organization. This clarity allows us to determine exactly what must change to achieve your future growth objectives. At Busillions we engage quickly, professionally, and decisively with our clients through the following processes:
Clarify Overall Business Growth Goals
For example: Increase annual revenue by 20%, expand into new geographic or industry markets, establish strategic partnerships, or strengthen brand authority in your sector.
Define Current Business Development Objectives
For example: Increase qualified lead generation, improve conversion rates in the sales pipeline, shorten sales cycles, and enhance client retention rates.
Identify KPIs (Key Performance Indicators Tied to Those Goals)
For example: Lead-to-close ratio, average deal size, client lifetime value (CLV), and return on business development investment (ROBDI).
With a clear understanding of the current state, rooted in defined growth goals, business development objectives, and performance baselines, the foundation is set for a meaningful comparison. The next step is to envision your desired future state, enabling us to pinpoint precisely what needs to change to bridge the gap between where you are and where you aspire to be.