As part of the process implemented by Busillions as a business development agency, we follow the globally recognized standard for the practice of business analysis known as BABOK, as published by the International Institute of Business Analysis (IIBA). Though BABOK includes multiple processes and key areas of knowledge, we focus on gap analysis.

​Simplified, our gap analysis approach is built around three core processes that serve as the framework for achieving your business development goals. Through this method, we identify opportunities to expand your brand’s visibility, generate high-quality leads, drive targeted traffic, boost conversions and sales, and strengthen customer engagement and loyalty. These processes ensure that every action we take is strategically aligned with accelerating your growth and maximizing your market impact. We invite you to explore each of the three processes and their sub-processes in detail to see how our gap analysis can propel your business forward.